For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company. You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion. You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization.
You will report to our Sr. Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer.
You Will:
- Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel
- Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency
- Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage
- Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.)
- Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output
- Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality
- Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness
- Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time
- Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes
- Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice
- Take on additional cross-functional leadership responsibilities as needed
You Have:
- 12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts
- Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments
- In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies
- Campaign Fluency: Hands-on familiarity with integrated demand campaigns understanding how creative works across paid, owned, and earned channels to move buyers through the funnel
- Enterprise Expertise: Ability to tailor messaging and creative for complex buying committees, multiple personas, and long sales cycles
- Builder Mentality: Comfortable with ambiguity, energized by building process from the ground up, and able to lead cross-functional teams without heavy infrastructure
- B2B SaaS experience strongly preferred
- Proven experience leading creative teams in a demand generation or performance marketing environment
- Strong portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes
- Excellent leadership and team-building skills, with a track record of developing in-house creative capability and reducing agency dependency
- Deep understanding of B2B buyer journeys, audience segmentation, and how creative adapts across funnel stages
- Fluency in creative performance metrics and the ability to use data to inform and iterate on creative strategy
- Proficiency in creative tools including Adobe Creative Suite, Figma, and emerging AI-assisted design tools
- Strong project management instincts able to manage high creative volume, competing priorities, and tight timelines
- Clear, persuasive communicator who can connect creative rationale to marketing and business goals
Current US Perks & Benefits:
- Employer subsidized medical/vision and dental coverage for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range
$191,250—$223,750 USD
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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