Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Global Brand Experience (GBX) team brings Snap’s brands to life through immersive events, innovative creative technology and AR and Spectacles experiences for our community, creators, partners, clients, and consumers. We collaborate across Snap to maintain a unified brand presence at global events and partner environments, consumer experiences, and to reinforce Snap’s cultural and brand relevance. We’re looking for a Director, Global Brand Experience, International, to join the Global Brand Experience (GBX) team at Snap Inc!
What you’ll do:
- Lead the vision, strategy, and roadmap for a portfolio of global brand experiences (B2B, consumer, partner, creator, and internal events) across EMEA and APAC, aligning them to company‑level and marketing priorities.
- Own end‑to‑end delivery of flagship experiences — from strategy and brief, through creative development, production, on‑site execution, and post‑event measurement.
- Manage, coach, and develop a team of brand experience leaders and producers across multiple markets, fostering an inclusive, high‑performance culture grounded in Snap’s values of being Kind, Smart, and Creative.
- Partner closely with regional international leaders and cross‑functional partners (Marketing, Comms, Product, Sales, Partnerships, AR/Specs, and others) to ensure experiences are locally relevant, globally consistent, and tightly integrated with go‑to‑market plans.
- Translate complex product and AR narratives into simple, emotionally resonant experiential stories that help audiences understand Snap’s brand, products, and value.
- Establish and manage budgets, timelines, agencies, and vendors; ensure operational excellence, risk management, and high‑quality execution at scale.
- Define success metrics and measurement approaches for experiences (e.g., awareness, familiarity, consideration, pipeline/revenue contribution, engagement), and use insights to continuously improve the portfolio.
- Champion innovative use of creative technology, AR, and Spectacles within experiences; pilot new formats, platforms, and storytelling techniques that differentiate Snap in the market.
- Contribute to broader GBX and Marketing leadership discussions, including org health, talent development, and long‑term capability building for the brand experience function.
Minimum Qualifications:
Education
- Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical work experience in a related field in lieu of a degree.
Experience
- Significant experience in experiential marketing, brand marketing, event marketing, or a closely related field at a technology, media, entertainment, or creative agency organization.
- Substantial experience leading and managing teams, including managers and/or multi‑disciplinary project teams.
- Substantial experience owning end‑to‑end strategy and execution for large‑scale brand experiences or event portfolios.
- Experience leading programs that span 2 or more regions (e.g., Americas, EMEA, APAC) or multiple priority markets.
Other
- Ability to travel for events and key internal gatherings, including international travel, as business needs require.
Knowledge, Skills & Abilities:
- Deep expertise in experiential, brand, or event marketing — from strategy and creative development through production and on‑site execution.
- Strong people leadership skills, including building and scaling teams, setting clear expectations, providing coaching and feedback, and fostering an inclusive, collaborative culture.
- Exceptional cross‑functional leadership and influence skills; able to synthesize input across Marketing, Product, Sales, AR/Specs, and external partners and drive toward clear decisions.
- Strategic thinker with strong creative judgement and storytelling skills; able to connect brand, product, and audience insights into compelling experience narratives.
- Operationally excellent and highly organized; comfortable managing complex programs and budgets across multiple concurrent workstreams and regions.
- Strong analytical and problem‑solving skills; able to define success metrics, interpret data and feedback, and translate insights into action.
- Comfortable working in a fast‑paced, ambiguous environment with evolving priorities, while maintaining a high bar for craft and execution quality.
Preferred Qualifications:
- Experience in a global brand or experiential leadership role at a technology, social, entertainment, or lifestyle brand.
- Experience leading experiences that feature AR, immersive technology, or hardware (e.g., AR lenses, Spectacles, interactive installations).
- Track record of partnering closely with executive stakeholders and representing brand experience strategy in senior‑level forums.
- Experience managing and optimizing multi‑million‑dollar experiential or marketing budgets.
- Demonstrated success building repeatable experiential programs, frameworks, or toolkits that scale across regions and teams.
- Fluency in additional languages beyond English and/or deep experience working with audiences in multiple cultural contexts.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!