Director, Portfolio Product Marketing

Outreach Outreach · Enterprise · United States · Product Marketing

Director, Portfolio Product Marketing for an agentic AI platform for revenue teams. Responsible for driving positioning and messaging, developing marketing and sales strategies, and leading a team to generate awareness, pipeline, and product adoption. Requires experience in B2B SaaS product marketing, leadership, and understanding of AI in SaaS.

What you'd actually do

  1. Positioning & Messaging – you and your team will promote and drive Outreach’s portfolio value proposition, differentiation, benefits, and use cases. You’ll engage with customers, prospects, and Outreach’s sales team to iterate on our Portfolio POV & messaging.
  2. Event, Web, Partner & Competitive messaging – you and your team will support event presentations, Sales kickoff content (as requested), and Outreach Unleash presentation content management, product launch messaging, partner presentations/messaging, and competitive positioning/messaging.
  3. Campaign Strategy – you and your team will support the market strategy & design campaigns to drive awareness & pipeline. You’ll partner with other marketing teams, including Demand Generation, ABM Campaign Ops, Customer Marketing, Digital & Web team, & Content to ensure tight messaging alignment and coordinate marketing campaigns with sales plays. You’ll also develop content to support campaigns, including blog posts, web pages, keynote presentation, customer stories, & white papers.
  4. Sales Playbooks & Persona Content - you’ll develop playbooks, plays & offers that support our enterprise GTM teams effectively communicate Outreach’s story and compel our buyers to choose Outreach. Additionally, you’ll build portfolio sales assets, and in concert with other Product Marketing leaders, industry and workflow level sales assets, content & tools to support reps & buyers.
  5. Enablement - partner with Enablement, Product, other Product Marketing leaders, and Partners to drive strong field enablement strategy.
  6. Leadership & Coaching - Experience in managing, mentoring and growing a team by creating a work environment that drives execution for Outreach programs to drive meaningful change.

Skills

Required

  • B2B marketing as a product marketer for SaaS technology
  • leadership role managing 2 or more team members
  • marketing to Enterprise businesses
  • Proficient understanding of AI in SaaS technology, vernacular and landscape
  • Strong executive-level presence and communication
  • Demonstrated track record in crafting positioning and marketing content that communicates clear value benefits across a portfolio of products
  • Demonstrated ability to lead cross-company and multi-discipline teams with influence to drive business and product results that measurably deliver company impact
  • Ability to drive key business objectives with data-driven, fact-based insights
  • Exceptional communication and presentation skills

Nice to have

  • Experience in sales or product management is a plus

What the JD emphasized

  • agentic AI
  • AI