Email Specialist

ServiceTitan ServiceTitan · Enterprise · Toronto, ON

This role is for an Email Marketing Specialist on the Demand Generation team. The specialist will develop and execute email marketing campaigns, manage marketing automation, own segment-specific strategies, and analyze performance metrics. Experience with AI software tools like Gemini, ChatGPT, and Claude is required, along with marketing data analytics and email marketing software.

What you'd actually do

  1. Manage, design, and execute marketing automation campaigns required for emails; including development, setup, targeting, proofing, testing to audiences, and creative (as needed).
  2. Own segment specific email marketing strategies, feedback, and optimization opportunities. Personalization, using AI software tools, will be a critical area of focus and opportunity.
  3. Create and manage successful campaigns to various segment lists for both mobile and web.
  4. Analyze performance metrics, providing recommendations to improve effectiveness of campaigns, drive engagement, generate leads, grow revenue, and educate customers.
  5. Research and stay up to date on the latest email trends, competitor campaigns, and email best practice and ensure emails follow industry policies and best practices.

Skills

Required

  • 2+ years proven experience as a marketing specialist or similar role
  • Experience with using AI software tools is a must. Gemini, ChatGPT, and Claude
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including Google Workspace and email marketing software (Marketo, Hubspot)
  • Well-organized and detail oriented
  • Exceptional communication, presentation and writing skills

What the JD emphasized

  • Personalization, using AI software tools, will be a critical area of focus and opportunity.
  • Experience with using AI software tools is a must. Gemini, ChatGPT, and Claude
  • marketing data analytics