Global Partner Marketing Director

Smartsheet Smartsheet · Seattle · United States · Partner Marketing

Smartsheet is seeking a Director, Global Partner Marketing to lead their global partner strategy, focusing on enterprise growth through hyperscalers, LLM providers, data platforms, ISVs, system integrators, and management consultants. This player-coach role involves defining and executing the global partner marketing strategy, building co-sell motions, joint pipeline programs, and AI-era GTM plays. The role requires strong strategic vision and hands-on execution, with responsibilities spanning partner marketing strategy, regional field alignment, and operations. The ideal candidate has extensive B2B marketing experience, particularly in partner or channel marketing at an enterprise SaaS company, with deep familiarity in the hyperscaler ecosystem and experience building joint GTM programs with technology partners, including AI providers.

What you'd actually do

  1. Define and drive Smartsheet's global partner marketing strategy, aligned to FY27 pipeline and ARR targets across AMS, EMEA, and APJ — then own execution against it
  2. Build and manage the partner marketing calendar and roadmap, from co-sell activation and joint field plays to partner-led demand programs and executive engagement
  3. Develop co-marketing materials, joint solution briefs, and GTM field plays that translate partner relationships into pipeline — and personally activate them alongside regional partner marketers
  4. Build and maintain senior relationships with strategic partners, including hyperscalers, LLM providers, GSIs
  5. Serve as the strategic and executional partner to regional field marketing managers (AMS, EMEA, APJ) setting the global framework and then rolling up your sleeves to activate it in each geo alongside them

Skills

Required

  • 8–12+ years of B2B marketing experience
  • at least 4 years in partner, alliances, or channel marketing at an enterprise SaaS company
  • Deep familiarity with the hyperscaler ecosystem (AWS, Microsoft Azure, Google Cloud), including co-sell mechanics, CPPO/private offer programs, and marketplace GTM
  • Experience marketing with or through GSIs, system integrators, or management consultancies understanding the longer-cycle, relationship-led nature of these partnerships
  • Demonstrated ability to build joint GTM programs with technology partners (ISVs, platforms, AI providers) and translate them into field-ready plays you then help activate
  • Strong executive presence and relationship-building skills: comfortable engaging C-suite stakeholders at partner organizations
  • Exceptional cross-functional instincts: this role sits at the intersection of field marketing, sales, product marketing, and alliances, and requires high-trust collaboration across all of them
  • Comfort operating with ambiguity: you can build structure where none exists and move from a blank page to an activated program

Nice to have

  • Experience with work management, collaboration, or productivity platforms in an enterprise context
  • Familiarity with Smartsheet's platform or comparable tools (Asana, Monday.com, Wrike)
  • Experience building or running executive engagement programs (EBCs, labs, roundtables) as a marketing vehicle
  • Background collaborating with demand generation functions. Familiarity with ABM, intent data, and pipeline attribution models

What the JD emphasized

  • AI-era GTM plays
  • player-coach
  • personally lead execution
  • personally activate them
  • personally activate programs