Integrated Campaign Marketer

Sierra Sierra · AI Frontier · San Francisco, CA · Marketing & Communications

This role is for an Integrated Campaign Marketer at Sierra, an AI company focused on building AI-powered customer experiences. The role involves owning the top account program, operating as a marketing generalist, building high-impact account experiences, leveraging events, and experimenting with new marketing initiatives. The ideal candidate has 7+ years of B2B marketing experience at high-growth SaaS or AI companies, with proven experience in ABM, campaigns, or content/product marketing.

What you'd actually do

  1. Lead strategy, execution, and reporting for our top accounts, aligned with Sales and Marketing Ops. Drive deal acceleration through account-specific messaging, content, and campaigns. Partner with AEs to deeply understand account priorities, deal dynamics, and expansion opportunities.
  2. This is a small but mighty team, so no task is too small or too strategic. You’ll own everything from creating landing pages and developing content to setting up campaigns and analyzing results. You’re excited to shape Sierra’s presence globally and thrive in ambiguity as we scale.
  3. Develop tailored assets across the buyer journey, one-pagers, landing pages, and personalized content. You’ll identify patterns across accounts and translate insights into reusable plays, messaging feedback, or thought leadership where appropriate.
  4. Partner closely with the Events team to design curated TAP experiences within larger moments (e.g., executive dinners, customer onsite visits, flagship conferences). Help define what a “Top accounts track” looks like for priority events and when bespoke experiences are worth the investment.
  5. Own a dedicated test-and-learn mindset – pilot new ideas like direct mail, bespoke experiences, creative paid placement/OOH, or unconventional account touches. Ability to evaluate what works versus what doesn’t quickly.

Skills

Required

  • B2B marketing experience
  • ABM
  • campaigns
  • content marketing
  • product marketing
  • multi-channel planning
  • execution
  • Salesforce
  • Slack
  • analytical skills
  • storytelling skills
  • communication skills
  • presentation skills

Nice to have

  • tailoring messaging to executive buyers and industries
  • ABM-style personalization
  • Google Analytics
  • Hubspot
  • Dreamdata
  • Executive marketing
  • Product marketing experience
  • Content marketing experience

What the JD emphasized

  • 7+ years of B2B marketing experience at high-growth SaaS or AI companies
  • Proven experience in ABM, campaigns, or content/product marketing
  • Experience tailoring messaging to executive buyers and industries, or working with ABM-style personalization is a major plus
  • Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail and tons of hustle.
  • Strategic problem solver with strong analytical and storytelling skills.