Lead, Global Brand Experience

Snap Snap · Consumer · Riyadh, Saudi Arabia

This role is for a Global Brand Experience Lead in Riyadh, Saudi Arabia, responsible for shaping and executing the regional brand experience strategy for Snap Inc. The role involves leading the conceptualization and execution of high-impact events and programs to bring Snap's products and innovation to life, driving client engagement and revenue growth. It requires managing end-to-end execution, budgets, and vendor relationships, with a focus on KSA.

What you'd actually do

  1. Partner closely with the Head of GBX MENA to shape and execute the regional brand experience strategy.
  2. Lead the conceptualization and execution of high-impact events, activations, and programs across the Middle East, with a primary focus on KSA.
  3. Build and deliver a regional roadmap of experiences that bring Snap’s products, technology, and innovation to life.
  4. Identify strategic opportunities to showcase Snapchat’s priorities, new products, and creative solutions through inspiring activations that drive client engagement and revenue growth.
  5. Develop comprehensive project plans, including timelines, budgets, deliverables, and success metrics, in collaboration with Sales, Partnerships, Marketing, Comms, and other cross-functional teams.

Skills

Required

  • Strong executive presence and communication skills
  • Ability to influence senior stakeholders
  • Excellent negotiation skills
  • Solid understanding of vendor, venue, and agency contracts
  • Established network within Riyadh and across KSA’s events and entertainment ecosystem
  • Highly organized
  • Ability to manage multiple complex projects simultaneously
  • Meticulous attention to detail
  • Solutions-oriented mindset
  • Ability to thrive in a fast-paced environment
  • Deep awareness of regional cultural moments and industry trends
  • Proficiency in Google Workspace, Microsoft Office Suite, Apple tools
  • BS/BA degree or equivalent professional experience
  • 5+ years of experience successfully managing and producing large-scale events or experiential activations
  • Ability to travel up to 30% of the time
  • Fluency in English and Arabic

Nice to have

  • Experience supporting sales and advertising initiatives within a tech, media, or production environment
  • Proven track record of delivering culturally relevant and innovative brand activations
  • Strong business acumen
  • Clear understanding of event-driven revenue impact
  • Passion for the Snapchat brand and its community
  • Proficiency in emerging AI platforms

What the JD emphasized

  • primary focus on KSA
  • end-to-end execution
  • Manage the budget tracking and financial management
  • Measure and optimize event ROI
  • Proven experience delivering partner-driven activations
  • navigating legal and contractual frameworks
  • Highly organized
  • manage multiple complex projects simultaneously
  • Meticulous attention to detail
  • Solutions-oriented mindset
  • thrive in a fast-paced environment
  • Deep awareness of regional cultural moments and industry trends
  • Proficiency in Google Workspace, Microsoft Office Suite, Apple tools, and emerging AI platforms
  • 5+ years of experience successfully managing and producing large-scale events or experiential activations
  • Ability to travel up to 30% of the time
  • Fluency in English and Arabic