Principal Product Manager - AI Creation & Growth (remote Eligible)

Smartsheet Smartsheet · Seattle · United States · Product Mgt

Principal Product Manager at Smartsheet to own the intersection of AI-powered creation and product-led growth, driving investments in intelligent content generation, AI-assisted onboarding, and self-serve activation. The role involves setting strategy, defining AI output quality standards, building PLG feedback loops, and partnering with engineering, design, and data science to ship AI capabilities.

What you'd actually do

  1. Own the AI creation product surface: drive AI-powered asset generation, intelligent template recommendations, and the overall experience that turns a blank canvas into a working solution
  2. Define and drive the activation strategy: set the vision for how AI reduces time-to-value for new and expanding users, with a clear north star metric and a roadmap to move it
  3. Improve AI output quality: define standards for AI-generated content in Smartsheet, and work with engineering and design to improve the accuracy and usefulness of outputs over time
  4. Build the PLG feedback loop: optimize creation flows to understand what drives users to their "aha moment," use that signal to iterate fast, and turn activation wins into expansion
  5. Partner deeply across the org: work with engineering, design, data science, and platform teams to ship capabilities that are both technically excellent and delightful to use

Skills

Required

  • 8-10+ years of product management experience
  • Proven PLG instincts
  • Deep curiosity about AI
  • A track record of shipping
  • Data fluency
  • Enterprise product sensibility
  • Excellent communication skills

Nice to have

  • Experience with content generation, document intelligence, or AI-assisted creation products
  • Background in template ecosystems, marketplaces, or recommendation systems
  • Familiarity with onboarding funnel analytics tools (e.g., Amplitude, Mixpanel)

What the JD emphasized

  • at least 2 years owning AI/ML-powered product experiences
  • Proven PLG instincts
  • Deep curiosity about AI
  • A track record of shipping
  • Enterprise product sensibility

Other signals

  • AI-powered creation
  • AI agents
  • intelligent content generation
  • AI-assisted onboarding
  • self-serve activation
  • product-led growth