Senior Lead, Ad Partnerships - Mmp, Dcr, Capi

Snap Snap · Consumer · New York, NY +2

This role focuses on managing and growing strategic partnerships within Snap's advertising business, specifically with Mobile Measurement Partners (MMPs) and Data Clean Rooms. The Senior Lead will work cross-functionally to drive product adoption, improve measurement solutions, and identify new opportunities for product development with ecosystem partners. The role requires deep understanding of the online advertising and mobile measurement landscape, including attribution, incrementality, MMM, clean rooms, and privacy-centric data collaboration models.

What you'd actually do

  1. Manage some of our largest and most strategic mobile measurement and data collaboration partnerships, driving programs that demonstrate the value of advertising with Snapchat
  2. Lead partner strategy and execution across Mobile Measurement Partners, Data Clean Room, and cloud ecosystem partners
  3. Work closely with various internal cross-functional peers including Product, Engineering, Marketing Science, Sales, Solutions Engineering, Legal, Privacy, and Finance
  4. Identify and resolve systemic issues, introducing process improvements that streamline how partners connect with Snapchat’s ads platform and measurement solutions
  5. Build and maintain a comprehensive understanding of the evolving measurement and data ecosystem, including MMPs, clean rooms, identity solutions, and privacy-centric data collaboration models

Skills

Required

  • 7+ years of experience in partnerships, business development, product strategy, product marketing, product management, or related roles
  • Experience defining, developing, and leading projects across multiple cross-functional teams
  • Experience in MarTech, AdTech, mobile measurement, data infrastructure, and/or advertising, specifically working with measurement, identity, clean room, or data collaboration partners
  • Experience owning external partner relationships and driving complex initiatives from strategy through execution
  • Strong knowledge of online and mobile advertising, ad effectiveness measurement techniques, attribution, incrementality, MMM, and signal infrastructure
  • Deep understanding of the mobile measurement ecosystem including MMPs, SDK integrations, API feeds, and partner-led measurement workflows
  • Strong familiarity with the data collaboration landscape, including clean rooms, cloud platforms, identity approaches, and privacy-safe measurement methodologies
  • Ability to communicate effectively with senior and executive stakeholders internally and externally
  • Experience dynamically prioritizing and managing multiple projects simultaneously in a fast-paced environment with shifting business priorities
  • Strong problem solving and analytical experience solving complex business and operational challenges independently or in partnership with cross-functional teams
  • Ability to work effectively with a high degree of independence and autonomy in environments with ambiguity, while escalating issues thoughtfully when needed
  • Strong product and technical acumen, particularly regarding ad tech infrastructure, partner integrations, data sharing models, and signal resilience

Nice to have

  • MBA or advanced degree in a related field
  • Experience working with Mobile Measurement Partners, cloud data platforms, or clean room providers
  • Quantitative and analytical experience, specifically working with data, experimentation, or measurement strategy
  • Experience working as part of an international team
  • Strong commercial judgment and product intuition, particularly around ads measurement, data interoperability, and strategic platform partnerships

What the JD emphasized

  • Strong knowledge of online and mobile advertising, ad effectiveness measurement techniques, attribution, incrementality, MMM, and signal infrastructure
  • Deep understanding of the mobile measurement ecosystem including MMPs, SDK integrations, API feeds, and partner-led measurement workflows
  • Strong familiarity with the data collaboration landscape, including clean rooms, cloud platforms, identity approaches, and privacy-safe measurement methodologies
  • Experience in MarTech, AdTech, mobile measurement, data infrastructure, and/or advertising, specifically working with measurement, identity, clean room, or data collaboration partners