Senior Lead, Partnerships (audiences & Signals)

Snap Snap · Consumer · New York, NY +1

This role focuses on establishing and managing partnerships for Snap's Audience and Signal APIs, collaborating with internal teams, driving adoption of APIs, managing executive relationships with partners, and understanding the evolving audience landscape. It requires strong commercial acumen, knowledge of online advertising and measurement techniques, and deep understanding of the audience data landscape.

What you'd actually do

  1. Establish Snap’s Audience and Signal partnerships from initial vetting and proof of concept testing to contract negotiation and execution of partnership agreements.
  2. Collaborate closely with various internal cross-functional peers including Product, Business Development, Legal and Finance, Product Marketing to operationalize partnerships, align on commercial models, and develop go to market strategies.
  3. Drive adoption of Snap’s Audience and Conversion APIs through server-to-server partner integrations, introducing process improvements that enable smooth onboarding for Snap’s mutual customers and ensuring signal resilience.
  4. Maintain direct and active executive-level relationships with strategic data and audience partners, serving as their primary advocate within Snap and proactively resolving business and technical challenges.
  5. Build a deep understanding of the evolving audience landscape (e.g., Clean Rooms, ID solutions), driving thought leadership internally and externally and informing Snap’s product roadmap.

Skills

Required

  • Experience defining, developing and leading projects across multiple cross-functional teams.
  • Experience in MarTech, Data Management and/or Advertising, specifically working with data targeting or measurement vendors.
  • Strong knowledge of online and mobile advertising, brand advertising, and ad-effectiveness measurement techniques (Brand Lift, MMM, Incrementally).
  • Deep understanding of the audience data landscape, including DMP/CDPs, third-party data providers, and privacy-centric targeting methodologies.
  • Ability to communicate effectively with senior and executive stakeholders internally and externally.
  • Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities.
  • Ability to effectively work independently and autonomously in an environment with high levels of ambiguity, but thoughtfully escalate problem areas as needed.
  • Bachelor’s degree or equivalent years of of practical work experience.
  • 7+ years of experience in business development, business strategy, product marketing, product management, or partnerships.
  • Commercial Acumen: Proven expertise in structuring complex contracts.

Nice to have

  • MBA or advanced degree in related field.
  • Quantitative/analytical experience, specifically working in data or statistics.
  • Experience working as part of an international team.
  • Strong product acumen, particularly regarding ad-tech infrastructure and signal resilience.

What the JD emphasized

  • contract negotiation
  • server-to-server partner integrations
  • business and technical challenges
  • evolving audience landscape
  • product roadmap
  • online and mobile advertising
  • ad-effectiveness measurement techniques
  • audience data landscape
  • privacy-centric targeting methodologies
  • senior and executive stakeholders
  • fast-paced environment
  • high levels of ambiguity
  • Data Management and/or Advertising
  • data targeting or measurement vendors
  • ad-tech infrastructure
  • signal resilience