Senior Marketing Scientist

Snap Snap · Consumer · London, United Kingdom

This role focuses on driving marketing effectiveness for small and medium customers by leveraging learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions. It involves leading measurement, research, and learning plans, collaborating with product and R&D teams to scale new solutions, and building measurement capability across verticals. The role requires strong analytical skills, proficiency in SQL/R/SAS, and understanding of the digital advertising and measurement ecosystem.

What you'd actually do

  1. Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions
  2. Lead measurement, research, and learning plans for key verticals, in support of their media objectives and the long-term growth of the business
  3. Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
  4. Build measurement capability and advocacy across your vertical and with cross-functional partners
  5. Contribute towards quarterly OKRs such as advertiser growth, solutions adoption and driving innovation in measurement capabilities

Skills

Required

  • Ability to communicate effectively with senior and executive stakeholders internally and externally
  • Experience defining, developing, and leading projects across multiple cross-functional teams
  • Ability to structure and conduct analyses to generate insight and recommendations
  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
  • Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
  • Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
  • A strong understanding of Snapchat and the digital advertising and measurement ecosystem
  • 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
  • Experience with ads measurement

Nice to have

  • Advanced degree in business, math, economics, engineering or a related field
  • Experience in negotiating and writing SOW and contracts from a preferred procurement perspective
  • Direct work experience with top performance or brand advertisers
  • Experience building and influencing client or partner relationships

What the JD emphasized

  • ads measurement