Senior Marketing Scientist

Snap Snap · Consumer · Paris, France

This role focuses on marketing effectiveness for small and medium customers, involving learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions. It requires leading measurement, research, and learning plans, and collaborating with Product and R&D teams to scale new solutions. The role also involves building measurement capability and advocacy within verticals and cross-functional teams, contributing to OKRs like advertiser growth and innovation in measurement capabilities.

What you'd actually do

  1. Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions
  2. Lead measurement, research, and learning plans for key verticals, in support of their media objectives and the long-term growth of the business
  3. Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
  4. Build measurement capability and advocacy across your vertical and with cross-functional partners
  5. Contribute towards quarterly OKRs such as advertiser growth, solutions adoption and driving innovation in measurement capabilities

Skills

Required

  • Ability to communicate effectively with senior and executive stakeholders internally and externally
  • Experience defining, developing, and leading projects across multiple cross-functional teams
  • Ability to structure and conduct analyses to generate insight and recommendations
  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
  • Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
  • Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
  • A strong understanding of Snapchat and the digital advertising and measurement ecosystem
  • Bachelor’s degree in a quantitative or business field or equivalent years of experience
  • 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
  • Experience with ads measurement
  • Fluent profficiency in French language

Nice to have

  • Advanced degree in business, math, economics, engineering or a related field
  • Experience in negotiating and writing SOW and contracts from a preferred procurement perspective
  • Direct work experience with top performance or brand advertisers
  • Experience building and influencing client or partner relationships

What the JD emphasized

  • ads measurement
  • measurement concepts
  • ads efficacy