Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Sr. Web & eCommerce Strategist, Digital GTM is a high-energy, execution-focused role within Toast’s Digital GTM Web & eCommerce team. You will drive new business success metrics (MQL and eCommerce conversion rate optimization) across Toast’s website platforms. You will be working at the intersection of CMS-driven content/UI experiences and rigorous A/B testing to increase Toast visibility, inbound lead generation, and self-service purchase. This role partners closely with Growth Marketing, Design, Engineering, Product Marketing, Marketing Operations, and Analytics to ship experiments that move the needle on funnel performance.
**A day in the life (Responsibilities): **
- Execute and optimize CRO on web funnels across US and INTL properties—from SEO & AEO discovery/visibility through inbound lead generation and self-service purchase completion.
- Build, launch, and analyze A/B text experiments that improve traffic, traffic-to-MQL, and purchase conversion rates.
- Partner with CMS (Contentful), UXD, and front-end engineering teams to create, iterate, and build high-performing and interactive experiences and workflows.
- Leverage product analytics tools (e.g., Heap, Sigma) to develop hypotheses, monitor funnel health, identify drop-off points, and translate data into clear experiment briefs.
- Write clear user stories, requirements, and test plans for Design and Engineering partners, translating growth strategy into actionable sprint-ready work.
- Support Web lead with maintaining the digital growth roadmap and communicating experiment results, funnel insights, and performance narratives.
- Collaborate cross-functionally with Product Managers, Designers, Engineers, Analytics, and Marketing to ensure seamless customer journeys across web flows.
- Stay current on CRO best practices, CMS capabilities, and experimentation frameworks, bringing fresh ideas and external benchmarks to the team.
What you'll need to thrive (Requirements):
- 5+ years of experience in digital marketing, conversion rate optimization, eCommerce, or digital product strategy.
- Innovator’s mindset: you have experience trying new AI technologies and tools to see if it assists in your workflow and/or deliverables to prospects.
- Hands-on experience managing content on CMS-enabled surfaces (e.g., Contentful, WordPress, or similar headless CMS platforms).
- Demonstrated experience designing, executing, and analyzing A/B tests or multivariate experiments with measurable business impact.
- Strong analytical skills with proficiency in product analytics tools (e.g., Amplitude, Hex, Google Analytics) and comfort building dashboards or reports to track funnel performance.
- Excellent communication skills- you can translate complex data into clear insights and write sharp briefs that Design and Engineering teams can act on.
- Growth ownership mindset: you identify opportunities, move fast, and execute end-to-end.
Nice to Haves:
- Experience working in a B2B or B2B2C SaaS environment, ideally within a multi-product portfolio company.
- Familiarity with experimentation platforms (e.g., Optimizely, LaunchDarkly, or similar feature flagging tools).
- Prior experience with headless CMS architectures and component-based content delivery.
- Exposure to freemium or free trial conversion models.
- Exposure to chatbot optimizations and flow buildouts.
- Proficiency with tools such as Figma, Jira, or Asana for cross-functional collaboration.
- Experience in the hospitality, restaurant, or vertical SaaS space.
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
Zone A
$142,000—$227,000 USD
Zone B
$123,000—$197,000 USD
Zone C
$111,000—$178,000 USD
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
------
For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.