Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform and user experiences. Together these teams drive value and success to our customers and bring our community together in new and special ways.
We're looking for a Staff Product Manager to join our SMC Ads team as the lead for Advertiser Recommendations & Incentives!
About the role
In this role, you will own the strategy, roadmap, and execution for Snap's advertiser recommendations platform — the intelligence layer that understands who advertisers are, where they are in their journey, and how to unlock performance and accelerate growth.
This work spans all advertiser segments, from self-serve SMC advertisers to large-scale partners. You will build data-backed, platform-wide recommendations, treatments, and incentives that meet advertisers at every stage and tier. While you will remain on the SMC PM team, you will be deeply embedded with many teams across our ads stack — operating at the intersection of product intelligence, advertiser experience, and revenue growth.
What you'll do
- Own the end-to-end strategy, roadmap, and execution for the advertiser recommendations and incentives platform, spanning all advertiser segments and tiers.
- Define and evolve the intelligence layer that identifies where advertisers are in their journey and surfaces the right recommendations, treatments, and incentives to drive action and growth.
- Build data-backed recommendation systems that unlock performance opportunities — from campaign setup and optimization nudges to growth levers tied to revenue outcomes.
- Design and optimize incentive programs that drive advertiser activation, engagement, and spend milestones — ensuring incentives are well-targeted, measurable, and tied to business outcomes.
- Partner deeply with other ads product teams as an embedded collaborator, ensuring recommendations and incentives are tightly integrated with AM workflows, Salesforce data infrastructure, and marketplace intelligence.
- Work cross-functionally with Measurement, Ranking, Targeting, Data Science, and Engineering to build scalable, high-quality recommendation logic that performs across advertiser tiers.
- Partner with Sales and Account Management to surface operational insights, identify opportunity gaps, and ensure recommendations translate to real advertiser outcomes.
- Leverage A/B testing, experimentation, and data analysis to evaluate recommendation quality, drive continuous improvement, and communicate results clearly across a matrixed organization.
- Engage regularly with advertisers and customer support to understand friction points, validate recommendation relevance, and identify new opportunity areas.
Knowledge, skills & abilities
- Strong understanding of the digital advertising ecosystem, advertiser lifecycle, and the levers that drive campaign performance and advertiser retention.
- Experience building recommendation, nudge, or personalization systems — with an ability to think through relevance, timing, and impact at scale.
- Systems thinking across advertiser segmentation, data infrastructure, and product surfaces — with the ability to connect signals across the full advertiser journey.
- Proven ability to collaborate across product, engineering, data science, and go-to-market teams in a complex, matrixed organization.
- Revenue-focused mindset with a track record of building products that drive measurable advertiser and business outcomes.
- Strong analytical skills with experience using data and experimentation to inform product decisions.
- Excellent communication and influence skills, with the ability to drive alignment across stakeholders at all levels.
- Ability to drive projects from strategy through to execution, balancing long-term vision with near-term delivery.
Minimum qualifications
- BS/BA degree or equivalent relevant experience
- 8+ years of experience in consumer or digital advertising products, with part of that experience in advertiser-facing or growth products
- Experience working on data-backend ad platform products
- Experience working across advertiser tiers, particularly SMC
- Strong data fluency, including hands-on experience with SQL
Preferred qualifications
- Experience building advertiser-facing recommendations, alerts, or performance intelligence products
- Familiarity with CRM systems and how sales and AM workflows intersect with product data (e.g., Salesforce integration)
- Experience working at the intersection of product and go-to-market, with meaningful exposure to sales or account management workflows
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.** **These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $229,000-$343,000 annually.
Zone B:
The base salary range for this position is $218,000-$326,000 annually.
Zone C:
The base salary range for this position is $195,000-$292,000 annually.
This position is eligible for equity in the form of RSUs.