Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
Axon is redefining safety for businesses operating in high-stakes, mission-critical environments. Our Enterprise business spans industries where reliability, trust, and operational excellence matter every single day—and marketing plays a direct role in revenue, adoption, and credibility.
We’re looking for a VP, Head of Enterprise Marketing who is equal parts strategic leader and hands-on operator. This is a true player-coach role: you will set the vision, lead a team, and personally roll up your sleeves to build, execute, and optimize enterprise demand programs.
You will own enterprise pipeline impact end-to-end—translating Axon’s mission and differentiated technology into clear, compelling value for C-suite and senior leaders across Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers, Rail, and Major Venues. Success in this role is measured in qualified pipeline, revenue influence, and market credibility, not just activity.
Reporting to the SVP of Marketing, you’ll partner tightly with Enterprise Sales, Product, and Corporate Marketing to ensure enterprise marketing is tightly aligned to revenue goals and GTM priorities. This is a high-visibility role with direct influence on growth, and it requires someone who thrives in execution—not just oversight.
What You’ll Do
**Location: **This role is eligible to be based out of Axon's Boston, MA office on a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. **Reports to: **Senior Vice President, Marketing **Direct Reports: **4
Lead and Execute Global Enterprise Demand Generation (Player-Coach)
- Define and drive Axon’s global enterprise demand generation strategy—and personally lead execution of priority initiatives, especially for up-market and strategic accounts.
- Deliver high-quality, sales-ready leads by tightly aligning targeting, messaging, and scoring with Enterprise Sales—prioritizing relevance and deal velocity over raw volume.
- Own the full lifecycle marketing motion, from awareness through closed-won, ensuring tight alignment with enterprise sales motions.
- Build, launch, and optimize multi-channel campaigns (ABM, digital, content, events) with a relentless focus on pipeline creation and conversion.
- Use data, testing, and iteration to continuously improve targeting, messaging, and performance.
Build and Lead a High-Impact Enterprise Marketing Team
- Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing.
- Coach, develop, and challenge the team to deliver measurable business outcomes—not just marketing outputs.
- Create scalable, repeatable programs while staying deeply involved in execution where it matters most.
Drive Enterprise GTM Alignment and Market Credibility
- Partner closely with Enterprise Sales and Product teams to ensure marketing directly supports revenue goals and reflects real customer needs.
- Translate complex products and use cases into sharp enterprise messaging, positioning, and proof points.
- Elevate Axon’s presence and credibility in the enterprise market through targeted storytelling, thought leadership, and customer success narratives.
Make Data the Decision Engine
- Own enterprise marketing KPIs, dashboards, and performance reviews—holding yourself and the team accountable to results.
- Regularly review results with cross-functional partners and adjust quickly based on what’s working (and what’s not).
- Continuously refine lead quality using performance data, feedback from sales, and closed-won analysis to improve conversion rates and pipeline efficiency.
What You Bring
- 8+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies.
- Proven experience driving pipeline and revenue impact, not just brand or awareness.
- Demonstrated success as a player-coach—comfortable leading teams while staying deeply involved in execution.
- Strong background in enterprise or up-market marketing, ABM, and integrated GTM motions.
- Experience supporting U.S.-based growth with expansion into international markets.
- Deep comfort working cross-functionally with Sales, Product, and Marketing leadership.
- Highly data-driven, with the ability to turn insights into action.
- Startup or scale-up experience a plus.
- Alignment with Axon’s values, especially Own It and Be Obsessed—this role demands accountability and intensity.
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range
$268,500—$429,600 USD
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.