Personalization

Frequently asked questions

• What is Personalization and how common is it in AI job postings?

  Personalization is a skill in the "Applied ML Domains" category. It currently appears in 276 active AI roles across 62 companies in our index.

• Which companies are hiring for Personalization?

  The top employers with active AI roles mentioning Personalization are: Amazon (83), Adobe (16), Google (14), ByteDance (9), Capital One (8).

• Is demand for Personalization growing?

  Over the last 11 weeks, 191 new AI postings mentioned Personalization. Demand is rising — up 69% in the last four weeks compared to the earliest four weeks in the window.

• At which stage of AI development is Personalization used?

  Roles requiring Personalization are concentrated in: agents (45%), application (40%), post-training (8%). These stages follow a seven-stage AI lifecycle from data preparation through to shipped product.

• What skills are commonly paired with Personalization?

  Job postings that mention Personalization most often also require: Machine Learning, Recommendation Systems, Large Language Models (LLMs), Production ML Systems, System Design.